Planted - Alternative meat: is Europe late to the party? with Pascal Bieri

Pascal Bieri is the Co-Founder of Planted, a Zurich-based startup developing meat from alternative proteins.

Planted produces alternative chicken, pulled pork, kebab and schnitzel and their products are available at restaurants and retailers across 6 countries in Europe.

In this episode we:
- go deep into the alternative meat space
- compare the European ecosystem with US giants like Impossible foods and Beyond meat
- discuss whether startups will win this race against food giants like Nestle.

Climate Insiders is brought to you by Climentum Capital, a Seed+ and Series A cleantech European venture capital firm focused on funding and scaling climate-positive ventures that cut down on CO2 emissions.

If you are interested in how smarter capitalism combined with mission-driven founders building innovative tech startups can overcome our climate crisis and build a better future, you’ve come to the right place.

Check us out at: and

Pascal Bieri is the Co-Founder of Planted, a Zurich-based startup developing meat from alternative proteins.

- US vs Europe: comparison of the alternative meat landscapes (2:00)
- Are we too late to the party in Europe? (3:00)
- Animals have a super inefficient way to transform proteins into a texturized product (5:00)
- The Europe meat substitute market is expected to grow to 3.5bnEUR by 2027 (6:00)
- Who will win between food giants like Nestle and startups like Planted (7:00)
- Why the super unnatural flavor used by mainstream food giants won’t satisfy consumers for long (8:00)
- The factor that drives success in the alternative meat space (8:58)
- How can intend to compete with the monster retailers (10:30)
- The actual technological innovation of Planted (13:00)
- Planted’s glass-house production facility, making it the first transparent meat production open to the public (15:00)
- Where Planted sources the soy, tofu and the flour used come from (18:00)
- Why pea is also great for the soil (19:00)
- Why the Nutriscore (A to F) isn’t really representative of the quality of ingredients (21:00)
- How growth starts with culture (24:40)
- How Planted tries to center the culture around the team and not egos (26:00)
- How they instill the right hunger for growth (27:00)
- Why being a spin-off from ETH Zurich truly helped them at the start (28:30)
- The advantage of leveraging the innovation centers of top universities (31:00)

Yoann Berno After a career spent building and investing in top tech startups, Yoann is now founding member and General Partner at Climentum Capital focused on investing in game changing technological solutions to our worsening climate crisis.

To learn more about CLIMENTUM CAPITAL and apply for funding, please visit

To become an LP and invest in one of Climentum’s upcoming funds, get in touch at:

And don't forget to SUBSCRIBE to our NEWSLETTER at